The American Bankers Association offers a variety of certificates for marketing professionals.

Smart marketing starts here. Through a combination of self-paced online courses, facilitated online courses, and in-person schools, ABA’s Bank Marketing Certificates are milestones on the path to achieving the industry-recognized Certified Financial Marketing Professional (CFMP) professional certification. Get ready to transform your bank’s marketing strategies. 

Foundational Certificate in Bank Marketing

Member | Non-Member

Build a strong foundation in the key skills that are essential to a successful bank marketing program.